Privacy Policy

Who we are

Marrakech Sand Tours is a Morocco-based travel company organising private, tailor-made tours across the country, including desert journeys, imperial city tours and multi-day itineraries. We operate the website marrakechsandtours.com and are responsible for the personal information collected through it.

We process personal data in line with Moroccan Law No. 09-08 on the protection of individuals with regard to the processing of personal data, and, where it applies to our international guests, the EU General Data Protection Regulation (GDPR).

Information we collect

Information you give us

• Contact details — name, email address, phone or WhatsApp number and country of residence.
• Trip details — travel dates, number of travellers, preferred destinations, accommodation style, budget range and special requests.
• Booking information — passport name and nationality where hotels, camps or authorities require it, arrival and departure flight details, and dietary or accessibility needs you choose to share so we can care for you properly.
• Communications — messages you send us by contact form, email or WhatsApp, and any reviews or feedback.

Information collected automatically

• Technical data such as IP address, browser type, device, pages visited and time spent on the site, collected through cookies and similar technologies.

We do not store credit or debit card details on our website. Any card payment is handled securely by our payment provider.

How we use your information

• To answer your enquiries and design a personalised itinerary.
• To confirm and manage your booking, including reservations with hotels, riads, desert camps, drivers and guides.
• To contact you before and during your trip with practical information and updates.
• To process payments and keep records required for accounting and tax.
• To improve our website, services and the experience of future travellers.
• To send occasional travel inspiration or offers — only if you have agreed, and you can unsubscribe at any time.

Legal basis for processing

We process your information on the following grounds:

• Contract — to prepare a quote and deliver the tour you book.
• Consent — for newsletters, optional cookies and any sensitive information you share, such as health or dietary needs. You may withdraw consent at any time.
• Legal obligation — to meet accounting, tax and accommodation-registration requirements in Morocco.
• Legitimate interest — to run, secure and improve our website and services in a way that does not override your rights.

Sharing your information

We never sell your personal data. We share only what is necessary with:

• Trusted local partners who deliver your trip — accommodation providers, desert camps, drivers, guides and activity providers.
• Service providers who help us operate, such as website hosting, email, form and payment providers, under appropriate confidentiality terms.
• Authorities where Moroccan law requires it, for example guest registration at hotels and riads.

International transfers

Because we welcome guests from around the world and use international online services, your data may be processed outside your home country, including in Morocco. Where this happens, we take reasonable steps to ensure your information is protected to a standard consistent with this policy and applicable law.

Cookies & analytics

Our website uses cookies — small text files stored on your device — to function correctly, remember your preferences and help us understand how visitors use the site.

• Essential cookies keep the site and its forms working.
• Analytics cookies, such as Google Analytics, show us which pages are useful so we can improve them.
• Marketing cookies, such as Google Ads, may measure the performance of our advertising.

You can manage or delete cookies through your browser settings. Blocking some cookies may affect how the site works.

Data retention

We keep personal information only as long as needed for the purposes described here. Enquiries that do not lead to a booking are deleted after a reasonable period. Booking and payment records are kept for as long as Moroccan accounting and tax rules require, then securely deleted.

Security

We use appropriate technical and organisational measures to protect your information, including encrypted (HTTPS) connections, restricted access and reputable service providers. No method of transmission over the internet is completely secure, but we work hard to protect your data and will act promptly if a problem arises.

Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct information that is inaccurate or incomplete.
• Ask us to delete your data where we no longer need it.
• Object to or restrict certain processing, including direct marketing.
• Receive your data in a portable format.
• Withdraw consent at any time, without affecting earlier processing.

To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with a supervisory authority — in Morocco, the CNDP (Commission Nationale de contrôle de la protection des Données à caractère Personnel), or the data protection authority in your country.

Children’s privacy

Our website is not directed at children. We collect information about minors only when a parent or guardian provides it as part of a family booking, and we use it solely to arrange that trip.

Third-party links

Our website may link to other sites, such as review platforms, social media or WhatsApp. We are not responsible for their privacy practices and encourage you to read their policies.

Changes to this policy

We may update this policy from time to time to reflect changes in our services or the law. The latest version will always be published on this page, with the date it was last updated shown at the top.

Contact us

If you have any questions about this policy or how we handle your personal information, we’re happy to help.